A book for 21st century digital strategists and design practitioners

Connecting and engaging with customers is pivotal to business success, but in the digital space the old methods just won’t cut it. Affected is your ultimate guide to using digital channels to make real connections with your customers.

Based on 10 years of independent research, authors Wrigley and Straker take you beyond luck to show you the scientifically-backed methods to building deep and long-lasting connections with customers in a digital space.