January 0001 · 1 minute read

Wrigley and Straker provide a compelling framing of customers’ ever-growing demands and complexities provoked through the rise of technology and the compounded impact for businesses needing to re-imagine their products, services and business models to remain relevant. Affected beautifully balances theory, application and case studies to demonstrate a new approach to business innovation.

Sophie Tobin, Strategic Design Director, BCG Digital Ventures